Family business coaching occurs when families are in complex business relationships 
that provide intriguing interactions with agendas and “sub-texts.” There is both power and money involved, the agendas become larger and more emotional and often more devastating, describes Prof. Enrique “Eric” Soriano, who is a global family business coach, at the launch of his books, Ensuring Family Business Legacy and The Kite Runner Columns.
Prof. Soriano continues, “Egos get involved and emotions such as anger and then resentment or depression and sadness set in and start to destroy families that once communicated and interacted well and that once loved and cared for each other. The result is devastation, hurt and chaos. Sometimes, the damage is irretrievable. Sometimes, the relationships deteriorate to such an extent that family members do not talk to each other and have nothing to do with each other. And the pain never goes away.”
The job of the family business coach is to untangle and resolve their complexities by coaching and training them for as much as US$12,000 per day. In the case of Prof. Soriano, he uses scientific techniques that he has refined from experience and in consultation with other global Family Business coaches.
Conferred a National Agora Award for Excellence in Marketing Education in 2013, Prof. Soriano is also a professor of Global Marketing and Program Director for Real Estate of the Ateneo Graduate School of Business (AGSB). He is also the past president of the Association of Marketing Educators and Director of PCCI QC.
He holds a B.A. in History from the University of the Philippines, an MBA from De La Salle University, doctorate units at the UP National College of Public Administration and pursued Executive Education at the National University of Singapore Business School.
His last executive engagement was as Group CEO of the Belo Medical Group. Prior to his Belo engagement, he was the chairman of publicly listed Suntrust Developer, president of Travelers Hotel International, Country CEO of ERA Philippines and he set up the Commercial and Lifestyle Malls of Megaworld Corporation.
Prof. Soriano is currently a Senior Advisor of the Wong + Bernstein Advisory Group, a Strategic Consulting Group servicing Asean organizations related to Strategic Leadership, Growth in Asian Family Businesses, Organizational change and Competitive Strategies.
His advocacy and academic work related to Strategic Management and Family Business Governance has made him a sought after Advisor and resource speaker in global conferences in the US, Singapore, Malaysia, Indonesia, Vietnam and China.
ENSURING FAMILY BUSINESS LEGACY. As an educator and business mentor, he has helped and re-engineered dozens of companies to growth and profitability. He writes weekly columns in newspapers and business magazines in the Philippines and in a leading Filipino-American newspaper in the US. His columns are widely circulated in popular online magazines in Europe as well.
Every year, Prof. Soriano delivers more than 150 talks in the Philippines and the Asean region espousing Strategic Innovation and Growth Strategies.
Family businesses in Asia have grown considerably in the past decades. They are the bedrock of most Asian economies particularly in China, India, the Philippines, Singapore, Malaysia, Japan, Indonesia, Taiwan and Hong Kong.
Setting up and maintaining family businesses have its own advantages and set of challenges. This informative and inspiring book provides a quick but comprehensive reference for understanding what it takes to build a successful family business.
Almost every member of a family business is interested in continuing the life of his or her business until the third generation and beyond. The book provides the knowledge and tools to help ensure that your family business and legacy will last through the generations.
The business tips and insights contained in the book are the result of author’s years of consultancy work and experience. Among the valuable things to learn here are the key things to consider when setting up a family business; reasons why most family-owned businesses fail and what to do about it; striking the right balance in the family business; passing on the torch of leadership; steps towards a successful family business succession plan; and available resources for family businesses and where to turn for help.
Whether you are a business founder or successor or are dreaming of building your own family business, this is a great reference material that will help you build a family business that will last beyond your lifetime.
THE KITE RUNNER COLUMNS. Business in Asia is a family affair. The Asian economy is one extended family tree. The book contains everything you need to know about running a successful family business inspired by Asian entrepreneurs.
Only one out of three family businesses make it to the second generation, while less than three percent survives past the third generation. What makes a family business fail and others succeed? The book contains the answers to these crucial questions and more.
The compilation of selected speeches and articles from the author’s business lectures provides valuable lessons for every family business owner and member. As a family business coach, the author equips you with tools and insights to help you build a thriving family business in an ever-changing globalized marketplace.
Professor Eric will guide you through the slippery slopes and blind curves that usually endanger family businesses, and he will teach you how to build a strong and healthy enterprise. Taking his lessons to heart can help you save millions of dollars and protect your relationships.
The crucial things you will learn from this book are how to manage conflicts in the family business; the six essential marketing components for building a successful family business; financial restructuring tips to turn your family business around; can you work with your parents?; should you include in-laws in the family business?; should you employ non-family members?; and how do you build up a business successor?
The book that retails for P800 per copy is an essential reading for you and every family business owner you know.
For book orders (single and bulk), please contact W+B Advisory Group at (02) 655-2686 or 0922-8603186.
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Prof. Eric Soriano, ‘Family Business’ wiz
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