Perhaps because “Juan” rhymes with “one,” the name gains
special significance in marketing. The name of ex-boy band hotshots One Direction, for example, was tweaked into ‘Juan Direction’ in a TV5 series. Joe Girard prescribed wearing the number one as a pendant to display the wearer’s mindset about the self.
Joe is Joseph Samuel Gerard, an American salesman who sold 13,001 cars at a Chevrolet dealership between 1963 and 1978. He has been recognized by the Guinness Book of World Records as the world’s number one salesman. Number one is the only slot that matters; two is not as good as one.
DEFINED. Franchising is a right to sell a company’s products or services based on an agreement between franchisor and franchisee in a particular area using the company’s name and other copyrighted systems and materials in exchange for a franchising fee for a period of time.
Mang Juan Franchising Corporation currently has 160 nationwide franchised units, the highest among locally franchised food carts in operation to date. On September 30, it will join the Global Negosyo marketing and promotions event in Brisbane, Australia, its first international promotions participation of selected Mang Juan Franchising food concepts.
Just how marketing-forward is Mang Juan Franchising Corp.? For one, it owns the much-desired copyright of the generic name of every Filipino — Mang Juan — as every Juan de la Cruz is lovingly called in the rural areas. It is a favorite name of mass-oriented consumer goods hereabouts.
“But we cannot claim the right as is. A description must be added, such as ‘Mang Juan Franchising Corp.’ according to the Department of Trade and Industry that issues trade names,” reveals franchising manager Charmagne Daguinsin during a recent media interview at the corporate head office.
With her eight-year experience, Charmagne of Pila, Laguna, is a professional in franchising. A graduate of Mass Communication from Centro Escolar University, she heads the Franchise Department, which includes business contacts, leasing officers and training team handles franchise business seminars and product orientation prior to opening.
EXPERTISE. As much as Mang Juan Franchising Corp. knows how to name its business, it has professionalized the selling of street food that promotes health and wellness with fresh, natural and safe products, priced accessibly and have high demand.
As required by most mall locations, its product concepts need only minimal cooking, like heating, to prepare.
It owns the copyright of the trade names “Buko Juan, Pure and Refreshing,” “Lemon Pa More Freshly Squeezed” and “Mang Juan Franchising Corp.” as registered with the Intellectual Property Office certification. On-going are “Dipped French Fries” and the rest.
As French fries is the most saleable among the food cart products, Mang Juan has developed its own concept and named it Dipped French Fries — special potato fries that the consumers can customize with his/her own choice of flavorful dips. So it is not only made of par-fried Grade A potatoes and golden fried, you have a choice of Sour and Cream, Honey Mustard, Buffalo (mild spicy) and BBQ dips.
Lemons are loaded with healthy benefits, and particularly, they’re a great vitamin C food source. One cup of freshly squeezed imported lemon juice branded as Lemon Pa More provides a hundred percent of our daily recommended serving of vitamin C. A special syrup is added to lessen the acidity. To drink Lemon Pa More is to experience natural goodness.
Meanwhile, its other brand Whipped Avenue offers 10 whipped cream-topped shakes like cappuccino, cookies ‘n cream, mango, avocado, strawberry and more. Each order is very affordable at the price of P45 at 12oz., P55 for 16oz. and P65 for 22oz.
While regular restaurant franchises usually cost up to millions of pesos to sign up, all Mang Juan Franchising Corp. brands are offered in hundreds of thousand pesos with special introductory franchise packages available now:
• All in Juan! at 100K Promo! Cheers to the Holidays!
• Juanitos Special Foodcart Package!
• Juanitos Business Package at P59,999!
• Juanitos Business Starter Package!
• Juanitos Pinoy Pizza and Buko Juan!
BENEFITS. Mang Juan Franchising Corp. develops and promotes 36 different food concepts with strong market impact. The presence of effective food concepts serve as good news for start-up entrepreneurs trying to get in the field of business with so much less risk.
Mang Juan Franchising Corp. can lay claim to its strength in developing business ideas viable for entrepreneurial ventures. The recipients have chorused in agreement: retirees, OFWs, college students and the self-employed.
A full-service consultancy firm for food business, Mang Juan Franchising provides diversity and guarantee in pushing forth food and beverage brands that work. It focuses on the needs of clients and consumers by sharing the best practices, providing mentoring, training and support. In short, it is helping entrepreneurs reach its full potential and identify improvements that can be made opposite its quantifiable benefits.
The agreement of the three-year and 15-day franchising fee includes: Use of trade name and logo, use of Operational Business System, heavy duty food cart with built-in cabinets, tarpaulin with stand, cooking utensils, cooking equipment, chest type freezer, menu board, initial inventory of stocks worth P5,000, three sets of uniform with visor, notarized franchise agreement, free business franchise orientation “How to start a Franchise Business,” dry run assistance, grand opening assistance, training and product orientation of service crew with franchisee, free delivery of franchise package within Metro Manila, and balloons for opening.
Mang Juan brands, showcased to the public through specially designed kiosks, operate in prime areas in malls and supermarkets, as well as in commercial areas such as LRT stations, universities and schools nationwide.
TESTIMONY. Kenette Piscano, a successful franchisee presently with seven existing franchises and four soon-to-open brands, has a lot to say about the effectivity of franchising with Mang Juan.
When asked why she picked Mang Juan as franchisor, she shared, “I’ve seen a lot of Buko Juan branches that it is in demand in the market and which made me curious regarding the brand. My curiosity led me to franchise a Buko Juan store. I believe it is the kind of brand that will stay long in this industry. My first outlet opened up in 2012 and till now I am still growing abundantly with Mang Juan Franchising Corp.”
Aiming to provide business opportunity and educate in the area of operating a successful enterprise, Mang Juan provides franchisees with the following: Use of proven operational business system; complete business package; training and product orientation of service crew and franchisee within Metro Manila; Notarized Franchise Agreement; setup/ingress assistance within Metro Manila; grand opening assistance with area training officers; and free location or site assistance in prime malls/supermarkets.
Small wonder that franchising a Mang Juan brand serves as ideal business for retiring government and private employees wanting to enjoy their benefits in continuity; for Overseas Filipino Workers saving for the future; for college graduates making good use of savings from their families and investing salaries; and for the freelancers to get additional income.
Piscano added, “The fastest ROI for me came in around 10 weeks. I saw that the people get more conscious with what they drink, so Buko Juan clicked as well as Lemon Pa More. Before this year ends, I will be opening four more branches of Buko Juan and Lemon Pa More.”
For franchising inquiries, contact Franchising manager Charmagne Daguinsin by visiting Mang Juan Franchising Corp. at the Mang Juan headquarters located at Unit 520 5th Floor AIC Burgundy Empire Tower, ADB Avenue Ortigas Center Pasig City (at the back of Robinsons Galleria). You may also contact her at phone 625-5694, e-mail inquiry@juasnfranchising.com and through Web site www.juanfranchising.com.